Setting your digital marketing strategy is one of the most important, but one ofthe most complicated, phases of a marketing manager’s calendar. From agreeingactions to securing budgets, setting your strategy can be a tough process.
We work with marketers and business directors to help shape a strategy which isfocused on getting you the results you need. Let us provide a fresh look at thedigital channels that will help you grow your business online.
Our strategic service typically comprises:
Digital marketing audit
With you permission, we'll access your analytics data (Google Analytics or whichever analytics platform you use) and analyse it to identify how your business, and where there's room to build on success or improve on areas which haven't worked so well.
We'll combine all of this with our combined experience
of over 40 years to recommend a digital marketing
strategy for you. This will be in line with your budget
and resourcing requirements and lay out a monthly or
phased approach, with clear KPIs and analysis methods
to help you monitor the results.
It's important to know what your marketplace looks
like in order to ascertain where the opportunities lie.
This means reviewing your competitors, both those
you identify and those we ﬁnd through online
research. and your wider marketplace, giving you a real
insight into what other around you are doing.
If your business is already performing well in terms of
core keyword targeting and gaining good traction
amongst the existing audience, our specialists can help
you identify audience development opportunities to
broaden your reach.